Russia: Analysts opinion about Heinekens acquisition of Taranov brewery
The analyst Van Lanschot believes that Heineken acquiring Russian brewer Ivan Taranov is a well done step, because it reinforces Heinekens position in the Russian market which is in growth.
In order to keep up with its competition, Heineken needs to buy more in this market . Analyst remarks that Heinekens share in Russia could go up to 14 percent while its main competitor -Inbev's has a stake of 15 percent.
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .